2019SS
Many people are not willing to express true feelings because of some reasons. However, they still want to be felt and understood.
Inspired by this, we combine our design and QR code together, which act as an entrance of a hidden website page that disclosed the anxiety and truth under the iceberg. Consumers could check the hidden page out by scanning the QR code on the back of the t-shirt via Snapchat or Wechat.

